OTT or DTH : What do viewers prefer and what influences their choice
With the rising usage of internet and OTT platforms, what remains interesting is that a large section of households in India are yet to make a shift from the traditional…
OTT
‘Revenue Sharing’ an underhanded attempt to violate net neutrality: IAMAI
Over-the-top service providers have flourished in India’s current regulatory regime as they were empowered to distribute high quality content for little to no cost to users. This in turn has…
Key reasons why broadcasters must integrate OTT into their distribution strategy
The OTT world offers devices that are purpose built for specific need-states, from mobile devices accessible on the run, to smart TVs larger screens and lean-back vibe. As a country…
RailTel launches Railwire SATRANG-bundled OTT streaming services for its customers.
RailTel, a Mini Ratna PSU of Ministry of Railways, launched broadband offerings to provide OTT (Over-The-Top) services to customers of its popular retail broadband service “Railwire” – which is the…
Over the Top (OTT) – Streaming Video on Demand (SVOD) Market In India
Streaming service providers in India have experimented with different models, such as investments in local and regional content, bundled offerings, tiered pricing, and hybrid models with varying degrees of success…