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mobile-ad-frauds

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The Achilles heel of mobile-first nation

As a large and fast-growing mobile economy India is no.1 on the target list of fraudsters. It is also the second-largest victim of mobile ad frauds globally

By Soma Tah
Dec 31, 2020 09:40 IST 9 Min read
IDMobile
"Switch from cost-per-click to cost-per-action model to put a curb on ad fraud"
By Soma Tah
Jun 30, 2020 17:29 IST 4 Min read
Vasuta AgarwalMobile
Lack of industry standard hinders the fight against ad fraud menace
By Soma Tah
May 05, 2020 08:18 IST 3 Min read
IDMobile
10-20pc of advertising budget must be set aside for fighting ad fraud
By Soma Tah
May 05, 2020 06:20 IST 5 Min read
Mobile Content’s ReachFeatures
Mobile Ad Fraud—Beware! It’s Trending
By Krishna Mukherjee
Nov 13, 2017 05:01 IST 4 Min read