In a confirmed move to bring within its purview all digital platforms that can be accessed in India, the Government has ordered that online media, including entertainment, film and news…
Popular streaming service provider Disney+ has so far found tremendous success in its direct-to-consumer (DTC) business and to further accelerate its DTC strategy, The Walt Disney Company has decided a…
The impact of COVID-19 on the OTT industry has been very interesting to track. Several new business strategies and formulas have been devised based on consumer demand and behavior owing…
The importance and effectiveness of OTTs have been amply demonstrated during the Covid19 crisis, as numerous digital services have aided the citizens in maintaining connectivity and near-normal operations via OTT…
Undoubtedly, Indian Over-the-Top (OTT) platforms found a new lease of life once the Chinese-dominated short video App provider TikTok was eliminated from our country’s communication networks. As Indians were desperate…