The importance and effectiveness of OTTs have been amply demonstrated during the Covid19 crisis, as numerous digital services have aided the citizens in maintaining connectivity and near-normal operations via OTT…
Undoubtedly, Indian Over-the-Top (OTT) platforms found a new lease of life once the Chinese-dominated short video App provider TikTok was eliminated from our country’s communication networks. As Indians were desperate…
An increasing set of viewers are interested in original content, hence a bunch of OTT platforms are investing in creating originals now, said Ali Hussein, CEO, Eros Now. Excerpt: How do…
Indian originals have picked up pace in the past few months as audiences are in the lookout for local and relatable content, said Divya Dixit, SVP-Marketing, Analytics and Direct Revenue, ALTBalaji. Excerpt:…
After the democratization of 4G data, thanks to Jio, there has been a massive surge in digital video consumption in tier 2-5 markets, said Zubin Dubash Shemaroo Entertainment, COO Digital, Shemaroo…