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NEW DELHI: Over-The-Top provider for Indian content, YuppTV has signed a partnership agreement with the NDTV Group to stream some of NDTV’s popular shows.
The deal describes that under the move, YuppTV subscribers will be able to view the four channels ─ NDTV India (Hindi), NDTV 24x7 (English) and NDTV Profit/Prime (Business) and NDTV Good Times anytime, anywhere. The four channels of NDTV can be accessed by users on www.yupptv.com from outside India and www.yupptv.in from India, or by downloading the YuppTV app on their smart phones, smart TVs, smart Blu-ray players, streaming media players, tablets and gaming consoles.
The move took the number of channels on YuppTV’s platform to 16, adding to its current repository of 200+ Indian TV Channels in 13 languages including Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, Bengali, Punjabi, Oriya, Gujarati, Sinhala, Urdu and Bangla.
On signing the deal with NDTV, Uday Reddy, Founder & CEO, YuppTV, commented, “We are the largest OTT provider for Indian content in the world, while the NDTV group is the preferred news channel for Indian expats worldwide. The association will allow us to add NDTV’s popular news and lifestyle programs to our offerings and will improve the selection choices for our users. We are confident of satisfying all India-centric news-related requirements of our subscribers with this partnership.”
Commenting on the partnership, Rahul Sood, Head, Network Distribution and Affiliate Sales, NDTV, said, “We are pleased to partner with YuppTV, a leading digital content destination for Indian expats and this association will serve to add even more options for the YuppTV users and allow its users with anytime, anywhere access to our channels.”
Reddy indicated that YuppTV’s partnership with the NDTV group underlines its position as the premium digital TV content platform for news channels. YuppTV will also make the channels’ programs available for view for up to seven days on its platform, allowing users to go back and view their favorite shows in case they miss the original schedule.