MUMBAI: Over-The-Top (OTT) provider for Indian content, YuppTV has launched YuppTV Bazaar, a marketplace for high-quality video content. It was formally announced on December 23, 2015 at JW Marriott in Juhu, Mumbai. The event was presided by the Governor of Maharashtra. With the launch of YuppTV Bazaar, YuppTV intends to host curated premium video content across various genres such as Education, Short Films, Web Series, and Trailers etc.
Independent video content creators are expected to benefit from this launch, as often they find it tough to monetize and market their premium content through traditional video-sharing portals, satellite and DTH platforms. Through assured quality supervision and a large native user base, YuppTV bazaar will allow these entrepreneurs to showcase their high-quality videos on a trusted platform and reach out to an audience ranging in millions across the world through devices such as Smart TVs, smartphones, tablets & PCs.
Speaking about the launch, Uday Reddy, Founder & CEO, YuppTV, said, “With the proliferation of unregulated video content on the digital platform, content monetization and visibility is a prime concern for premium video content creators who often find their content being lost in a deluge of casual user-generated content. YuppTV Bazaar is being launched as a solution that will overcome the traditional roadblocks associated with free-for-all video sharing platforms. We are confident that this development will be a major success and will empower content developers with the perfect medium to share and monetize their offerings.”
Commenting about the launch, Governor of Maharashtra, Shri Vidyasagar Rao, said, “In today’s digital age, with technology having changed the way many industries operate today, YuppTV’s launch of its premium video content platform YuppTV Bazaar comes as a very welcome move. By providing a medium to independent creative content creators for showcasing their works, YuppTV has taken the spirit of entrepreneurship to a new level. I support the initiative wholeheartedly and wish YuppTV and YuppTV Bazaar all success.”
Actor Abhishek Bachchan, who was also present at the launch, added, “India, at the moment, is brimming with talent looking for an outlet for their creativity. The launch of YuppTV Bazaar from YuppTV is a welcome move that will provide the moviemakers with a trusted and curated platform for showcasing their talent.”