YuppTV Bazaar delights audience with media channel

NEW DELHI: On a rapid expansion spree, one of the world’s largest OTT player for South-Asian content, YuppTV has partnered with Arré, India-based multi-genre, multi-format digital media brand.

The press release said that this association will introduce a range of popular and trending web-series, social experiments, reality shows and documentaries, as well as non-fiction products from the Arré stable on YuppTV Bazaar, one of the leading online marketplaces for on-demand video content.

Commenting on the addition in the entertainment bouquet of YuppTV Bazaar, Uday Reddy, CEO & Founder, YuppTV said, “Arré, as an new-age digital entertainment and infotainment media brand, resonates with the present day users, millennial and others. We are glad to be partnering with these creative mavericks and hosting their original series for our existing and new Bazaar users.”

To begin with, YuppTV Bazaar will host A.I.S.H.A - My Virtual Girlfriend and I Don’t Watch TV, the two trending web-series by Arré. Professing their excitement on the partnership, B Saikumar, Founder and Managing Director from Arré said, “Arré is excited to reach out to an Indian and Worldwide audience through YuppTV Bazaar’s OTT platform. We look forward to a long-term association with YuppTV and hope to partner on many more content offerings for a vast section of passionate and engaged viewers on YuppTV Bazaar.”