YES Bank launches revamped ‘Mobile First’ website

NEW DELHI: India’s 5th largest private sector Bank, Yes Bank has launched its new revamped website to offer a consistent, superior customer experience optimized across all browsers, tablets and mobile phones.

YES Bank recognizes that mobile is increasingly becoming the preferred channel for accessing the website and in line with this, the website has adopted a “Mobile-First” philosophy offering enhanced features Smartphones.

The Bank will also migrate to the new url thereby becoming the first bank in India to launch the highly customer centric .bank domain.

Commenting on the launch, Rana Kapoor, MD&CEO, YES Bank said, “With increasing proliferation of Digitized Banking, YES BANK’s website will play a critical role in providing a world class cutting edge experience for all our customers which is customized based on the user’s product interests and geography. By leveraging the pillars of new age Technology and Innovation, our new website will offer segregated user interactions which are as fulfilling as visiting one of YES BANK’s state-of-art branches.”

Besides a vibrant new look, the YES Bank website now has even more advanced features to improve your experience and simplify your banking decisions. Understanding the need for customer’s to access their account on the go, YES BANK has ensured that the website is user-friendly across browsers and devices, offering easy and friendly navigation, interactive tools and calculators, extensive information about our products & services combined with an extremely safe Internet Banking platform.

The Bank had also recently launch the Star Star service, which enables customers to customers to reach the bank by dialling Star Star BANK (**2265) from the smart phone keypad. This service, which is highly popular in several global markets like the USA and Australia is expected to significantly aid customer call to action, especially for a generic call number as **BANK.

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