Xiaomi sells 2.11 mn handsets in 12 hour flash sale; enters Guinness World Record

NEW DELHI: China's smartphone giant Xiaomi has sold 2.11 million handsets in a 12-hour flash sale and entered the Guinness World Record.

The 12-hour flash sale was held to celebrate its fifth anniversary,

The company did sales for 2.08 billion yuan ($335 million) and other accessories broke the previous record held by Alibaba's Tmall, which sold 1.89 million handsets on Singles' Day in November during a 24-hour event.

"Good news: Xiaomi just set a new Guinness World Record, selling 2.11 million mobile phones in 24 hours," Lei Jun, Chief Executive, posted on Sina Weibo - the Chinese equivalent of Twitter.

"This is beyond my imagination," the Hong Kong-based South China Morning Post quoted Lei as telling reporters at the company's headquarters here.

The new record has been certified by the official Guinness World Records and examined by auditor PricewaterhouseCoopers, he said.

Xiaomi offered mobile phones and other accessories at a discounted price. Lei said the company was focussed on making smartphones, televisions, routers and other products sold on its website.