Vodafone launches superfast 3G services in Shillong

NEW DELHI: India’s second largest wireless operator by subscribers, Vodafone India has launched Superfast 3G services on its own network in Shillong in Meghalaya .

With this move, over 2.8 lakh citizens of the city (approximate) will be able to experience Vodafone 3G services, now even faster, smarter and better than the existing 3G experience. To provide high speed mobile internet services to its valued customers in the capital city of Meghalaya, Vodafone has so far deployed 68 new 3G towers and continues to add more sites.

The new Superfast 3G will enhance the service experience such as multimedia, high speed mobile broadband, internet access with the ability to view video footage on one’s mobile handset.

Also, with a 3G phone and access to the Superfast Vodafone 3G network, one can make video calls, watch live TV, access the high speed internet, download large email attachments faster and download music tracks, as well as the usual voice call and messaging services found in a mobile phone.

“With this launch our valued customers across Shillong will now avail of faster, smarter, better speeds and superior data browsing experience at the existing 3G tariffs. Our aim is to accelerate mobile internet adoption through penetration, consumption and value addition, and we are confident that this move will facilitate in quicker adoption, better usage and a superfast internet experience on the go,” siad Alok Verma, Business Head- Assam & North East, Vodafone India.

The company, so far, has been offering 3G services in Assam & North East circle via bilateral roaming agreements (ICR) with other operators. In March 2015 auctions, Vodafone India acquired 2100 Mhz (3G) spectrum for Assam & North East circle and has made significant investments to modernise its network to offer faster, smarter and better 3G services to its customers on its own network. Vodafone India has more than 4.8 million customers in Assam & North East Circle with 40% being data users.

The operator has been rolling out its own 3G network in a phased manner across Assam & North East Circle. It has recently announced the launch of its own 3G services in Jowai, Nongpoh and Tura in Meghalaya.

Apart from these markets, Vodafone has also rolled out its own 3G network in Jorhat, Guwahati, Tezpur, Dibrugarh, Nagaon, Digboi, Tinsukia & Bongaigoan in Assam; Itanagar, Bomdila, Tawang, Along, Basar,Bhalukpong, Dirang, Changlang, Palin & Seppa in Arunachal Pradesh; and Kohima & Dimapur in Nagaland.

As part of its strategy to democratize data, Vodafone India has been focusing on closer engagement with customers to use mobile internet, and educating current and potential users about how internet can add significant value to them.

Telco has also launched ‘3G Experience Card’ free of cost for customers to experience faster, smarter and better speeds and superior connectivity of Vodafone 3G services. This is a onetime experience card which offers free 30 MB 3G data.

3G Experience Card comes with validity of one day, and is available at its Vodafone Store and all leading Vodafone Mini stores and multi brand retail outlets across Shillong.

The company has invested more than Rs 500 crore to modernize and upgrade existing voice and data network in ANE circle.

The servcie provider as the country’s leading telecom service provider is committed to support the Government and play an anchor role in establishing a world class mobile network for its customers.

Vodafone India, in addition to Rs 111,000 crore already invested in the country since entry in 2007, had in November 2015 , announced an additional investment of Rs 13,000 crore for capacity augmentation and new business initiatives, reiterating its commitment to Digital India and Make in India.