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Vodafone Idea's market share at the end of January 2023 was 21% down from the previous year's 23.2%. The corporation lost around 1.36 million cellphone subscribers in January.
In certain of its important circles in 2022, Vodafone Idea (Vi), one of the top telecom provider in India, saw a decline in wireless subscriber market share. According to Telecom Regulatory Authority of India (TRAI)'s data, the operator lost users in 17 out of 22 circles in January 2023.
For the past year, Vi has been losing members in these areas. The biggest blow to the telco has been the loss in active wireless subscribers, who directly support the carrier's profits, and the overall user base has also dropped fairly dramatically.
While Reliance Jio and Bharti Airtel are vying for a larger subscriber base, it is claimed that Vodafone Idea has been losing market share primarily because of weak capital expenditure, particularly on the network, delayed launch of 5G services, the migration of lower-end subscribers to other networks, and gainful offers by competing operators in various segments also plays a huge role in contributing to this.
Vodafone Idea presently holds the greatest market base of all telecom companies in Kerala at 34.4%. It was the same in January last year at 37%. As of January 2022, Vodafone Idea held a 16.8% market share in Andhra Pradesh, in January 2023, the percentage had dropped to 14.5%. In a similar vein, the business has been steadily losing market share in other important spheres.
Five circles where Vodafone Idea has either increased or maintained a market share include Uttar Pradesh(West), Himachal Pradesh, Uttar Pradesh (East), and Madhya Pradesh, with the exception of 17 circles where it has lost subscriber base.
Vodafone Idea's market share at the end of January 2023 was 21% down from the previous year's 23.2%. The corporation lost around 1.36 million cellphone subscribers in January. Vodafone Idea has in total lost nearly 43.75 million subscribers for 22nd month in a row.