Advertisment

Vocal about Local: PM Modi’s trump card campaign to make India the world’s manufacturing hub

The prime minister said from today every Indian has to become "vocal for their local", not only to buy local products, but also to promote them proudly

author-image
VoicenData Bureau
New Update
The prime minister said from today every Indian has to become "vocal for their local", not only to buy local products, but also to promote them proudly. He pitched for the use of products manufactured in India,

“Be vocal about local!” – In his emphatic message to the country, India’s Prime Minister Narendra Modi had spelled his mantra for an economic recovery as the country prepares to get back to a life post the COVID -19 induced lockdown.

Advertisment

Last night, in a televised address to the nation, Prime Minister Narendra Modi urged Indian citizens to buy and endorse local products, stating that COVID-19 time has made Indians realize the importance of local traders, that has helped the country sustain during the coronavirus lockdown.

The prime minister said from today every Indian has to become "vocal for their local", not only to buy local products, but also to promote them proudly. He pitched for the use of products manufactured in India, saying this pandemic has shown the country the importance of adopting local manufacturing, local market and local supply chain practises. He termed this self-reliance as "Atma Nirbhar Bharat".

PM Modi said that never before the COVID emergency situation, India had manufactured or produced bulk quantities of PPE and medical masks and several other innovative products that eased the burden of COVID spread. The medical emergency created a foundation to kick start several capacities within India to cut its reliance on imported goods from foreign countries.

Advertisment

The Prime Minister said the goal of the country will be to become self-reliant, and identified economy and infrastructure as key drivers for it. He had also announced a Rs 20 lakh crore-package for economic recovery, which combined the government's recent announcements on supporting key sectors as also measures rolled out by the Reserve Bank of India.

In line with PM Modi’s announcement and as a reflection to this thought, Ministry of Home Affairs, today, announced that the Central Armed Police Forces (CAPFs) canteens will sell only indigenous products from June 1. Taking to Twitter, Home Minister Amit Shah said that 50 lakh family members of about 10 lakh CAPF personnel will use indigenous products.

Recently, Manoj Kohli, Country Head-Softbank India in an exclusive webinar hosted by Pradeep Gupta, CMD, CyberMedia Group on the topic – From Survival to Revival-Turning Business Challenges into Meaningful Change shared optimistic views on India becoming a manufacturing hub post COVID-19.

Advertisment

Manoj Kohli believes that post this COVID-19, a new era will be born for India that is bright with several new offers knocking on the doors of the already existing India’s manufacturing prowess.

Commenting on the PM's decision, Yogesh Bhatia, Founder, and CEO, Detel, said, “We welcome the move of ‘Atma Nirbhar Bharat’ Abhiyaan by PM Narendra Modi promoting the idea of ' Vocal for Local'. Detel understood the opportunity this pandemic has brought with it and entered into PPE Space in order to make the country self-reliant. With the Government encouraging home-grown brands like us, we are sure that India in the coming time will be the hub of innovation and manufacturing, and will be the center of attraction for Investors.”

Sharing a similar opinion, Teja Gudluru, Founder and CEO of UDO-now.com, said, “PM Modi beautifully articulated the need for self-sustenance. This is a great move and a great opportunity for Indians to use India-made products and apps too. This will be a brilliant opportunity for Made in India startups that otherwise were struggling to compete with Chinese backed giants like Zoom and Alibaba. It's about time, Indians start using regional products and goods. This is also a challenge PM Modi posed for the India Inc to meet this demand. It’s about time Indians stop purchasing foreign good and foreign apps and look for Indian alternatives.”

Advertisment

Quite immediately after PM Modi’s address, Twitteratis poured their views under the hashtag #vocalaboutlocal. People wow to ban Zoom, Tik Tok, PubG and several other popular apps created in foreign soils. Twitteratis promoted the idea of Indians purchasing goods and products made only in our country.

Kiran Dham, CEO, Globus Infocom Ltd, in response to PM Modi’s mantra, said, “Today’s speech and message given by our Honorable Prime Minister is extremely encouraging and inspiring with an announcement of 20 lakh crore financial stimulus package benefitting all sections of society. It certainly was a message which came at the right time. An insightful and motivating message which has channelized us to think beyond Corona and its deadly impact. We all need to work towards encouraging local manufacturing, and be VOCAL about Make in India with a great sense of pride. Together we can and together we will make India self-reliant! We feel extremely proud of being a Make in India brand.”

In another comment, Lokendra Ranawat, Co-Founder & CEO, WoodenStreet, said, “The Prime Minister's appeal to 'go vocal for local' is crucial to support and promote local manufacturers, giving a platform for local goods to be endorsed and used by Indians with pride. Local is the path to make India self-reliant and boost the Make-in-India initiative, and this path requires the support of every Indian. Along with this, the 20 Lakh Crore economic package is a promising step to bring about a revival of this bleeding economy, a relief to help the nation stand back on its own feet.”

Advertisment