New York City-headquartered company Taboola, which specializes in content discovery platform, has signed a global strategic partnership with popular smartphone manufacturer vivo. Taboola will deliver a fully personalized content experience for vivo’s customers, helping the manufacturer drive engagement and monetization and providing a significant new audience source to content publishers in the region.
Taboola will be vivo’s strategic content partner to integrate directly on vivo’s swipe right experience. When users swipe right on the home screen, Taboola will surface relevant personalized news and content from its network of premium publishers throughout Asia.
The partnership with vivo will leverage Taboola’s extensive footprint in the region through partnerships with thousands of quality publishers and marketers such as NDTV, India Today, China Daily, Kapook and OhBulan. Taboola’s Global Network in Asia-Pacific includes content in languages such as Thai, Hindi, Tamil, Chinese, Indonesian and English.
According to eMarketer, internet users in Asia-Pacific own smartphones at higher rates (93%) than their peers in Europe (86%) or North America (84%) and the growing penetration of smartphones and tablets has changed the way adults consume media in the region. Through the partnership, Taboola and vivo are enabling content creators to reach their audiences throughout the day. Taboola is able to leverage its personalization platform to match users with content they are most likely to be interested in consuming next.
“Enabling people to discover what’s new and interesting is a key part of enriching people’s lives, and it is at the heart of our mission at Taboola. Smartphones are perhaps the most intimate device that we own — on average we use our smartphones over 100 times a day. So the opportunity to create a personalized experience and surface relevant content in that “moment of next” is massive for users, journalism, and smartphone manufacturers,” said Adam Singolda, Founder and CEO, Taboola. “We are honored to partner with vivo, an innovative leader in the mobile space, on this journey. We look forward to creating the next wave of personalization on smartphones in addition to powering quality journalism by driving new audiences directly to publishers’ sites as opposed to a walled garden.”