Vivo forays into Indian market

New Delhi: Global handset manufacturer vivo has entered the Indian market with  X5Max, priced at Rs 32,980, the company claims it to be the world’s slimmest smartphone. At the same time, targeting the youth it has also launched four other smartphones ranged between Rs 7,000-40,000.

vivo has formed a strategic marketing and communication partnership with entertainment network Viacom18 through its Integrated Network Solutions (INS) division to market its products in India.

The company claims its USPs to be Hi-Fi and Smart technologies. X5Max has only 4.75mm thickness. It is equipped with extreme Hi-Fi and 5.5 inch SUPER AMOLED 1920*1080 display, Qualcomm Snapdragon615 64-bit Octa-Core processor.

Operating on Funtouch OS (based on Android 4.4), the phone comes with a 13-megapixel main camera and 5-megapixel selfie camera. The phone will be available at all leading smartphone retail stores across India, a statement said.

Jacky Liao, CEO, vivo Mobile India , said: “We have partnered with Viacom18, which has both young trendy target consumers and music feature in common with vivo. With our first batch of five smartphones, including the stunning X5Max, distribution network across most of the Indian states, our key focus is to continue our commitment to provide consumers with better products and services.”

Shen Wei, Global CEO, vivo Mobile Communication, said: “We dare to pursue the ultimate and constantly build surprises in our products and we are excited to present our marquee products in India. vivo is derived from the responsibility, integrity and from the values we adhere. We insist on doing things right and dealing with the benefit balance well among all of our stakeholders including our customers, employees, business partners and shareholders; making people related to vivo, happy.”

Sudhanshu Vats, Group CEO, Viacom18 Media Pvt, said: “Until today, media brands were viewed merely as a vehicle for advertisements and brand integrations. While the world is currently moving towards creating branded content and AFPs, with this association between Viacom18 and vivo mobiles we have moved beyond merely promoting a brand. What we are offering is an end to end brand service which is the first of its kind in India. This is the beginning of a new kind of brand marketing and we are delighted to be the ones pioneering it."

vivo mainly presents three leading product lines, Which are X series with extreme Hi-Fi & Appearance and Slimness; Xplay series with extreme Hi-Fi and video display experience and Xshot series with extreme Hi-Fi and Video capturing performance.