Videocon Hi5!, the youthful brand engaged in Smartphone accessories tied up with Flipkart, the e-commerce market place, as its exclusive online partner for the sale of its Smartphone accessories. In the phase 1 of this tie up, Videocon Hi5! will offer fast moving accessories including Smartphone Power banks and Smartphone chargers on Flipkart, and subsequently add other products including Smartphone cables, headphones, Bluetooth speakers etc.
As per an estimate, approx 1 mn units of Power banks are sold every month, of which approx 50% is sold online.
Among the products offered in the Power banks range are 6000 MaH Li-on Power banks, 10,000 MaH Li-on Power banks and 10,000 MaH Li-polymer power banks in metal body, available on vibrant colors including Black, Blue, White in Li-on category’ and Rose Gold, Grey and Black in the Li-polymer category. The Smartphone chargers are available in 1Amp and 2Amp variants, and available in vibrant and youthful dual tone colors including White, Black, Yellow, Orange and Blue.
The Power banks will be available on Flipkart for an attractive price range of Rs 599/- to 999/- (incl GST), and chargers will be available for Rs 229/- for 1Amp and Rs 299/- for 2Amp (incl GST). These products will be available on Flipkart starting today.
Commenting on the announcement, Arvind Bali, CEO, Videocon Telecom said, “We are delighted to partner with Flipkart, India’s leading e-commerce market place for showcasing and selling our premium range of Smartphone accessories. Online is a very important channel, and clearly mobile accessories segment, approx 50% sales happen online, and Flipkart was our obvious choice. Ours is a vibrant and youthful brand and most of our target segment i.e. Youth shops online , and hence a very important channel.
Commenting on the announcement, Rajiv Subramanian, Director, Flipkart commented, “We are excited to be the exclusive online partner for the launch of Videocon Mobile charging portfolio. Videocon launch would definitely add great value in terms of quality selection for the Indian consumers in the mobile charging space where we are the undisputed market leaders. Power Banks is a focus category for Flipkart in Electronics Accessories where we have more than 70% of the online and nearly25% of the All India market share”.