Viacom18 shortlists technical partners to launch digital platform VOOT

NEW DELHI: Viacom18 Digital Ventures has announced the lineup of technical partners for its soon-to-launch digital VOD platform VOOT. Viacom18 has expressed that the company has been working with ‘best-in-class’ partners with extensive international experience to build and roll out its over-the-top (OTT) streaming service VOOT.

Kaltura, one of the global majors in OTT and video streaming services, is on-board as the platform provider. Kaltura is building several customized features for VOOT, which will be totally unique and relevant for the Indian market.

For the user experience and user interface design, Viacom18 has roped in US-based ‘A Different Engine’ (ADE), a company which has extensive experience and specialization in building UX/UI for large multi-platform video streaming services.

While Web Dunia is on board for web services and website development, the company is also playing the critical role of a system integrator. The mobile applications are being developed by one of India’s leading developers, Robosoft Technologies.

Speaking on the partnerships, Gaurav Gandhi, COO, Viacom18 Digital Ventures, stated, “In this business, product and technology play a pivotal role. While we work towards bringing popular and engaging content in this space for our viewers, we were equally focused on working with the best technology & design partners to build a world-class, differentiated product with superlative user experience.”

VOOT, an ad-supported VOD service, will aim to cater to the constant content consumption cravings of the always-on digital generation. In addition to exclusively showcasing the content produced and aired by Viacom18 channels, VOOT will also have a big focus on Originals – content created only for the service.