Vi Business launches #ReadyForNext 2.0 to help MSMEs unlock growth

Business in association with Dun & Bradstreet, has developed a platform to help MSMEs assess their digital readiness, identify gaps, and take the required steps to become a future ready organisation.

MSMEs account for one-third of India’s economy and are one of the key pillars of the country’s Atmanirbhar Bharat agenda. At a time when digital transformation has become crucial for businesses to sustain and grow, the Government has identified digital and technology adoption as one of the core challenges for the MSME sector. Recently, Vi Business, the enterprise arm of telecom operator Vodafone Idea (Vi), has once again reiterated its commitment to catalyse the digitalization of MSMEs for enabling inclusive growth of the economy.

Claiming to have conducted the largest such assessment of India’s MSME sector, covering nearly 1 Lakh respondents across 16 industries - Vi Business shared insights on the digital readiness of MSMEs. The study is aimed at understanding the digital maturity of MSMEs and their level of digital adoption. The 16 industries include Media & Entertainment, Manufacturing, IT & ITes, Education, Logistics, Professional Services, Banking, Construction, Mining etc.

With the launch of a 360 degree #ReadyForNext 2.0 program covering – 1) Insights from its ‘Unlocking MSME Growth Insights’ 2023; 2) Upgraded Digital Self Evaluation tool to help MSMEs harness technology; and 3) Exclusive MSME Offers to help them thrive – Vi Business has further strengthened its focus on growth from the segment.

Commenting on the program, Arvind Nevatia, Chief Enterprise Business Officer, Vodafone Idea said “The Small and Medium enterprises contribute about 30% of India’s GDP. While this sector has seen unprecedented digitalisation, post pandemic, yet its digital maturity index is still just 55 to 60%. We believe that with the right Technology tools, MSMEs can unlock their growth potential and be an even bigger growth driver for the country’s economy. ReadyForNext program is our commitment to MSMEs to provide long-term solutions that simplify their decision-making process, as well as help them identify the right focus, direction and solutions for their business, to make them ready for tomorrow. Our comprehensive portfolio of solutions is tailor made to enhance Productivity, Customer Reach and Security for MSMEs in the Digital era.”

Vi Business claims to have created relevant propositions for MSMEs built on the insights from the study and catering to the emerging business needs of MSMEs. Additionally, Vi Business has also enhanced its Digital Assessment Tool this year.

Business in association with Dun & Bradstreet, has developed a platform to help MSMEs assess their digital readiness, identify gaps, and take the required steps to become a future ready organisation.

The digital evaluation process helps business owners assess their setup across three aspects: Digital Customer, Digital Workspace and Digital Business. Basis their responses, the platform will provide a relevant user specific report to the company stating their digital maturity scores, benchmark against the industry, and also recommend technology based solutions.

ReadyForNext 2.0 tool is an enhanced version with customised questionnaire, according to Vi, a more dynamic and personalized assessment which will be based on the MSME respondent’s industry and annual turnover of the company. MSMEs can access this platform on: https://www.myvi.in/business/enterprise-segments/smb/msme-readyfornext-digital-assessment

ReadyForNext Exclusive MSME Offers as stated by Vi, are built on three pillars – Collaboration & Productivity, Customer Reach and Security. To cater to the wide range of requirements for enhancing productivity, efficiency, reach to end consumer, and security, as well as based on the insights of the report - Vi Business is bringing a range of products tailor made for MSMEs at special prices.

Vi Business Plus – Postpaid Plan

Monthly Rental Rs. 349 with Unlimited Calls, 60GB Data, 3,000 SMS

Bundled Services: SonyLiv, Zee5, Mobile Security, Location tracking, Google Workspace, Special International Calling (ISD) rates.

Bundled benefits worth Rs. 5,200/month

Vi Max Device Security

Rs. 433 per license per year

Rs. 8,660 for 20 licenses

Savings worth Rs. 4,320/year

Vi Email Security

Rs. 550 per license per year

Rs. 11,000 for 20 licenses

Savings worth

Rs. 10,000/year

Vi Ads

Digital & SMS Packages for targeted customer reach, starting Rs. 24,999 to Rs. 99,999

Savings of up to Rs. 44,000

In addition to above, the program also offers ‘Business Advice’ to empower businesses to be future ready. MSMEs can avail the offers either by signing up on the website or by contacting the partner or nearest Vi Retail store.