Truecaller introduces Truecaller Assistant in India to curb spam, fraud calls

Indian users are being given a free 14-day trial of Truecaller Assistant. The Truecaller Premium Assistant plan, which is available starting at Rs 149 per month (currently provided at a restricted sale price of Rs 99), is an option for customers beyond this introductory period.

The introduction of Truecaller Assistant, a new feature, in India has been announced by Truecaller. According to the company, the Assistant will revolutionize call screening by combining the power of machine learning (ML) and cloud telephony to give consumers a powerful tool to block spam and fraudulent calls.

The Truecaller Assistant serves as a customised and interactive virtual receptionist and is now accessible within the Truecaller app on Android devices. Its main purpose is to answer calls on the user's behalf so they can avoid obnoxious callers.

Managing Director of Truecaller India, Rishit Jhunjhunwala, expressed enthusiasm for the new function: "Up until now, Truecaller would display you who's calling, but now you can let Truecaller Assistant have a conversation with the caller on your behalf. This is a very exciting next step for us in our mission to fully assist customers in avoiding spam and fraudulent callers. We are thrilled to offer this to Truecaller fans in India after previously launching it in a select locations."

According to Truecaller, the Assistant accurately answers swiftly to incoming calls and gives live transcriptions of the caller's speech, enabling users to recognise the caller and comprehend the call's purpose. Users can choose to pick up the call, ask for more details, or just designate it as spam based on this information.

Indian users are being given a free 14-day trial of Truecaller Assistant. The Truecaller Premium Assistant plan, which is available starting at Rs 149 per month (currently provided at a restricted sale price of Rs 99), is an option for customers beyond this introductory period.

With intentions to soon expand to more markets and languages, the service has already been made available in the United States and Australia.

To cater to a larger audience and ensure a user-friendly experience, the Assistant will initially offer English, Hindi, and "Hinglish" for Indian customers. According to Truecaller, customers can choose personalized assistants with a range of accents and intonations, such as formal, amicable, or polite ones.

Earlier this month,Truecaller even joined hands with Telecommunications service provider Vodafone Idea (Vi), the global communications platform, to make communication with consumers more trusted, safe, and reliable.

Amid the rising number of customer service frauds, Vi stated that it is imperative to ensure that the customer interactions are safe and secure through trusted and verified communication from customer-centric businesses.

As a part of this collaboration, Truecaller through its Verified Business Caller ID solution has enabled Vi’s customer service and sales team to deliver a secure and enhanced customer communication experience. Vi customers can instantly recognize authentic calls from Vi through Truecaller’s call indicators such as a green caller id, a tamper proof brand name and logo, a verified business badge, a category tag, and call reason.