TECNO’s first triple rear camera smartphone, prized Rs 9599, debuts in India

TECNO, the fastest growing offline camera-centric smartphone brand in the mid-range segment, has placed its first triple rear camera smartphone, under its CAMON portfolio, in the Indian market.

The device comes with a triple rear camera set-up that comprises of 13MP primary rear camera with F1.8 apertures, an 8MP with 120o ultra-wide lens for capturing wide frames and a 2MP live focus lens that allows the camera to capture the subject and the background separately so as to get beautiful shots with the focus on the subject. CAMON i4 also sports a 16 MP AI selfie camera with 4-in-1 big pixel technology for real and clear selfie.

Speaking about the new smartphone, Arijeet Talapatra, CEO, TRANSSION India, said, “Going with the trend, there is innovation and something new in every facet of the CAMON i4 starting with the triple camera lens to power ultra-wide shots to intelligent AI features that ensure the best picture composition. The 6.2inch HD+ dot notch screen with rocket charge feature delivers a superlative uninterrupted viewing experience. We are confident that with this device, we will amaze the consumer and consolidate our camera-centric smartphone brand position in the mid-segment. To strengthen the recently launched smartphones we will be driving in a 360-degree brand campaign #TECNOShineinAnyLight from mid of April which will encompass all touchpoints to reach our target audience.”

The new smartphone is present across 35000+ retail touchpoints and 960+ service touchpoints PAN India.

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