Digital re-engineering services and solutions company Tech Mahindra Ltd has set up a new ‘Video Integration and Engineering’ (VIE) business unit to leverage cutting edge technology and solutions to cater to the heavy demand of video services in the 5G ecosystem.
In order to propel the growing network services portfolio, Tech Mahindra also announced the induction of Naveen Kadiyala as the Global Head of the newly established ‘Video Integration and Engineering’ (VIE).
Naveen Kadiyala, Global Head, Cable & Video, Tech Mahindra, said, “I feel extremely honored to have been given the opportunity to head the VIE unit and to lead Tech Mahindra’s journey in the Cable and Video Integration space. I hope that my earlier experience as the CEO of Nuovo Solutions will help me in this new role and enable Tech Mahindra to produce innovative digital video products and services to meet the ever growing and changing market needs.”
According to Industry reports, video will account for 90 per cent of all 5G traffic mainly on account of mobile video and Over The Top (OTT) streaming services. 5G is expected to grow the global mobile media market over cellular networks from $170bn in 2018 to $420bn in 2028 ($124bn in the US), a CAGR of 9.8% over 10 years. Consumer spend for video, music, and games on mobile will nearly double by 2028 to reach almost $150bn globally ($29bn in the US). With this investment, Tech Mahindra aims to address the growing demand for content across new age media to deliver an immersive customer experience.
With the establishment of the new VIE platform, Tech Mahindra aims to improve its strategic position with several video distribution companies in the United States of America. This will help Tech Mahindra in exploring emerging technologies to offer cutting-edge video solutions in the 5G market space.
C P Gurnani, Managing Director & Chief Executive Officer, Tech Mahindra, said, “The 5G revolution will unlock unprecedented opportunities in every industry vertical. The strategic establishment of a Video Integration and Engineering (VIE) platform – will help us increase our expertise in developing niche applications and services as well as cater to the exponentially growing digital video services market. The Video Engineering platform is in line with Tech Mahindra’s strategy to implement TechMNxt – the Global program designed by pre-empting and anticipating our customer’s evolving and dynamic needs.”