NEW DELHI: Spice Digital said that its iPEN (intelligent post event notification) iPEN (intelligent post event notification), a contextual marketing platform has been successfully running in India with several telecom operators.
After receiving a response from customers across India, Spice Digital which is a part of the Spice Connect Group, is now planning to expand the service base in the Middle East region as well.
“The company recently launched iPEN in association with Videocon and the customer response has been very encouraging,” the company said.
With micro-segmentation, iPEN is enabling Videocon to generate about a billion impressions for specials offers for customers and this has resulted in a significant surge in the operator’s revenue.
“This solution can help marketers significantly increase their revenues with the ability to deliver contextual offers to consumers. Some key usage scenarios can be – new service launches, loyalty programs for prepaid customers based on recharge value, customer feedback surveys and regular end of event notifications,” it added.
A prepaid user is highly engaged with the device as he checks his balance after every event and this customer tendency ensures a very high visibility for the offer.
“After a successful launch in India, we are expecting a similar response from key telco groups in the Middle East including STC, Zain, MTN, Etisalat, Ooredoo, Orange and Vodafone which have large affiliate presence, and at the same time are looking for solutions to monetise their current UnR Products and VAS,” said Saket Agarwal, Global CEO, Spice Digital.