Snapdeal to sell Micromax new Canvas Spark 2 for Rs 3,999

NEW DELHI: Breaking price barriers, domestic handset manufacturer, Micromax Informatics, in partnership with Snapdeal, has announced the launch of Canvas Spark 2 on September 23, 2015.

Priced at Rs 3,999 the phone has been launched with an aim to empower the average Indian consumer with smartphone and mobile internet access.

Explaining the features, Micromax indicated that the phone offers an unmatched experience through a combination of better performance, bigger screen, good battery life and optimal processing power. Canvas Spark 2 will be available exclusively on Snapdeal at a price of Rs 3,999. Users can register on the Snapdeal website starting at 10 am on September 23, 2015.

Commenting on the launch, Vineet Taneja, CEO of Micromax, stated, “The Canvas Spark proved to be a huge success for Micromax, selling over half a million units in less than two months of its launch. With the Canvas Spark 2, we are yet again reaffirming our commitment to massify the smartphone and Internet usage in the country. Currently, smartphone penetration stands at 12% in the country and 3G adoption is also barely 10%, which presents a huge opportunity to upgrade. We believe that the e-commerce channel is also expanding and the Rs 3,000-4,000 category will be the next frontier. Micromax with its strong brand presence and great product offering focused on democratizing technology, has historically cemented itself as the most preferred brand for the mass smartphone segment. With this launch, we are looking at adding a further impetus to this and drive the overall entry into smartphone category.”

He further stated, “The Canvas Spark 2 is the most affordable 5-inch, 3G, Android Lollipop device available in the Indian market, making it a great value proposition for the consumers. Our association with Snapdeal has been long standing, and we expect sales of Canvas Spark 2 to touch newer heights in the coming weeks, which will further strengthen our leadership position in India.”

Micromax claims that Canvas Spark 2 offers best in class Internet utility and experiences to first time users of smartphones. The Canvas Spark 2 is said to be Google certified, runs on Android Lollipop that allows the users to access full suite of Google apps. Further, the smartphone comes pre-loaded with some of the most popular and utilitarian applications such as Firstouch language solution (supports 10 languages), Scandid, Kindle, Hotstar, Clean Master, Swiftkey, Snapdeal as well as games to ensure all entry barriers to smartphone adoption are attended to and enable users to start exploring the smart world of mobile Internet. Squeezed in that sleek body, it has 1800 mAh battery which gives up to 324 hours of backup on standby mode.