Samsung holds 21% market share in 4G LTE mobile devices, followed by Xiaomi (18%) and LYF (14%).
According to CMR’s Annual 4G LTE Devices India Market Review Report 2017 released today, the 4G LTE shipments in India grew 80% in 2017 YoY with total shipments reaching 148.3M units.
4G LTE now accounts for 50% of the overall device shipments. Chinese brands contributed to 50% 4G LTE device shipments; Indian and global brands accounted for 24% 4G LTE shipments each; while others pitched with 3%, the research firm said.
In the 4G tablets arena, Lenovo topped the chart with 47% of the 4G tablet shipments, followed by Samsung with 19%, and iBall with 15%.
Amongst data cards, 99% of the shipments in CY2017 were 4G LTE enabled data cards. On the other hand, 4G LTE enabled mobile handset shipments accounted for 47% of the total mobile handset shipments, while 4G LTE tablets contributed 39% of the total tablet shipments in India.
Prabhu Ram, Head – Industry Intelligence Group (IIG), CMR, said, “In 2017, Chinese brands grew aggressively with 143% sequential growth, thereby, contributing to 1 in every 2 4G LTE device shipped in India. The Chinese success story in India can be traced to their keen and clear understanding of the needs of the discerning Indian customers, and offering them, with the latest specs at affordable price points.”
In CY2017, Samsung led in the 4G LTE mobile handsets with 21% market share, while Lenovo dominated the 4G LTE tablet market with 41% market share. LYF is the only Indian brand in the leaderboard shipping 4G LTE mobile handsets.
Prabhu further added, “Amongst Indian brands, only LYF was in the top three contributing 14% of the 4G LTE mobile handset devices in India.
Alongside, Reliance Jio’s JioFi devices shook the 4G data card market in CY2017, contributing to extraordinary availability of LTE. On the back of Reliance Jio, 4G in India will continue to grow in an upward trajectory, with India becoming a fully-developed 4G nation this year.”
According to Narinder Kumar, Lead Analyst, CMR, “CY2018 will further see 4G technology adoption continuing to gain traction in India. This will be largely driven by adoption of 4G smartphones. The recent trend of 4G feature phones, and bundled offerings at the entry level price band will further see 4G LTE device shipments grow, largely from first-time 4G users.”