Samsung launches e-catalog to enhance consumer experience and to reduce carbon footprint

Samsung has announced the launch of an interactive e-catalog for its diverse portfolio of products aimed at providing a safe and enhanced buying experience for consumers and also a step towards the Company contributing to the environment by reducing the usage of printed brochures.

Through the e-catalog, consumers will be able to browse the entire range of smartphones, wearables, televisions, and other digital appliances such as refrigerators, washing machines, air conditioners, air purifiers, smart ovens, and sound devices.

The e-catalog offers a complete understanding of product features to the consumers via showcasing of product benefits, high-resolution pictures, and unboxing videos.

Consumers can shortlist and compare models within each product category on key specifications. The e-catalog offers a similar look and feels across product categories for a consistent experience.

“At Samsung, consumers are at the heart of everything we do and consumer safety holds utmost importance. We are also committed to providing our consumers with unique experiences.

With our new e-catalog we want to offer an enhanced buying experience to our consumers, and also help our retail partners.

The e-catalog offers in-depth information on Samsung smartphones and consumer durables that facilitates consumers in making purchase decisions within the comfort and safety of their homes and spending less time at retail stores,” said Ashish Bansal, Vice President, Corporate Marketing, Samsung India.

The e-catalog also empowers the brand’s retail partners to engage seamlessly with their patrons, especially ahead of the upcoming festive season as they can now easily share product-related information with consumers through emails, WhatsApp messages, and texts.

In the current situation, with consumer well-being and safety being of paramount importance, the e-catalog is aimed at aiding consumers in making informed decisions about products from the safe environment of their homes ahead of visiting their neighborhood retail stores.

While reiterating the brand’s commitment towards Green initiatives, the e-catalog is also optimized for mobile viewing. Consumers do have the option of downloading low-resolution or high-resolution e-catalogs for facilitating viewing despite bandwidth issues if any.

Samsung plans to update e-catalogs regularly with information on the latest products.