This is a plan that Reliance Industries Ltd (RIL) conceived to shake up the e-commerce industry in India. The business picture already looks big. RIL’s JioMart is launched with a tall aim to offer over 50,000 grocery products through free doorstep delivery with no minimum order value. Sources say that Reliance Retail will take control of the operations and has begun the process of taking pre-registrations.
This new online grocery platform was launched on December 31, 2019. Initially, the delivery will be available to customers in Navi Mumbai, Thane, and Kalyan areas of Mumbai.
With the launch of JioMart, RIL intends to link producers, traders, small merchants, and others through mobile technology. The online platform is expected to function alongside the company’s existing lineup of businesses including supermarkets, hypermarkets, wholesale stores, and online stores. The new e-commerce platform has been
JioMart is expected to increase competition for e-commerce platforms such as Flipkart and Amazon, especially amazon prime that offers express delivery (delivery within two hours for grocery products). It will also take on existing grocery platforms such as Bigbasket and Grofers.