RedMango’s new mobile app to help users measure call quality

NEW DELHI: RedMango Analytics, a digital startup platform that connects mobile users with telecom service providers, has announced the official launch of its mobile app Experience.Me and its consumer portal www.mobileindia.me.

The Experience.Me app allows mobile users to measure the quality of service provided to them by their telecom service providers across various services such as coverage, voice, data and video. It enables conveying user grievances to operators and monitors the user experience anonymously by prompting the user to provide feedback when it identifies poor service quality such as a call drop.

The application, which is available on iOS and Android App stores, starts functioning the moment it is downloaded on a mobile device and works in the background.

Talking about the consumer portal (www.mobileindia.me), it helps mobile users compare their mobile experience, with that of other users in the same city. The portal provides details on the level of service that leading operators in the city provide their users. This helps them make informed decisions on selecting a service provider that provides the best service in their locality as well as the one that is best suited to their mobile usage.

The portal already has details of mobile experiences captured across leading service providers in over 20 cities. Besides showing the quality of mobile service, the portal also publishes periodic “State of Telecom” reports to measure the pace of user experience transformation in the Indian telecommunications industry.

Elaborating on the launch of its services, Umang Shah, co-founder and head-Innovation and Marketing said, “We intend to streamline the communication between consumers and service providers by bridging gaps that exist today. This can be achieved only by fulfilling the lack of automation in grievance resolution regarding network problems which negatively impacts customer experience. We would like to sensitize the masses about our technology and services which can be used to convey their grievances to the mobile operators and potentially resolve them within minutes. Our target is to increase downloads to over 1 million users over the next quarter.”

“Our app eliminates the need to make tedious calls to customer care for network issues, thereby saving consumers the time and stress of answering lengthy queries. It also eradicates the possibility of human errors that could be caused by the customer care executives. The app is capable of independently testing and sharing experience on social media, and can also independently verify if a problem is actually resolved,” added Shah.

For service providers, RedMango structures the data collected from the handset experiences of end-consumers and assists the operators in analyzing this data to resolve issues faced by their subscribers through its web-based dashboards. It also saves the telecom operators the capital that it spends on fielding each call a customer makes to their customer care department.