Internet services company Rakuten Inc, in a press announcement, has said that the company is aligning its family of Americas-based businesses under a new Rakuten Americas executive leadership team. Amit Patel has been appointed as Chief Executive Officer of Rakuten Americas, while Adrienne Down Coulson will become its Chief Operating Officer.
“I’m delighted to welcome Amit Patel into his new role as leader of our growing presence in the Americas, supported by a terrific executive team at the regional level and within each business unit,” said Mickey Mikitani, founder, CEO, and Chairman of Rakuten, Inc. “Amit’s impressive track record at the helm of Rakuten Rewards demonstrates his readiness to champion further integration of Rakuten services in the Americas and provide compelling services to our customers and members.”
“I am honored to have the opportunity to lead Rakuten Americas into its next phase of growth,” said Amit Patel, Chief Executive Officer at Rakuten Americas. “The Americas business portfolio already delivers exceptional value to partners and members. Now we will focus on collaborating on a next-generation membership program that aligns the interests of consumers and advertisers. As a united team, we will be better positioned to maximize resources, make better investment decisions and share expertise across business units.”
The press statement said that Patel has been a leader at Rakuten Rewards (formerly Ebates) since 2010 and its chief executive officer since 2017. Under his leadership, Rakuten Rewards has completed several acquisitions and grown to be the e-commerce industry’s leading solution for connecting consumer businesses like retailers, travel companies and on-demand services with millions of Rakuten members around the world.
Coulson joined Rakuten Rewards (formerly Ebates) in 2012 to launch its Canadian business. Previously, Adrienne was President or General Manager at several Toronto-based digital marketing agencies and technology start-ups, as well as Vice President, Operations at MacLaren MRM (now MRM McCann).