BENGALURU: Tech accessories manufacturer, Belkin will soon launch a month-long campaign, #LiveBelkin. According to the company’s press release, this campaign urges everyone to stay charged, live on the go, make a statement about themselves, and make time for life’s best moments.
#LiveBelkin will go live across 11 countries — Japan, Korea, China, Hong Kong, India, Thailand, Philippines, Malaysia, Singapore, Indonesia, Vietnam — from June 19 to July 17, 2017. Belkin has a whopping $12,000-worth of prizes to be given away. This is a true regional hunt for those who want to live smart with their devices.
The campaign will go live on Facebook (facebook.com/BelkinIN) and Instagram (instagram.com/BelkinIN).
3 weeks, 3 challenges, 3 national winners (every week): Every week, Belkin will challenge the public to live smart and share their adventures on its hashtag #LiveBelkin. Participants are required to post their photo entry on either Facebook, Instagram or Twitter. Every challenge is closely linked to Belkin’s core product propositions – live on the go with their mobile accessories to stay charged; make a statement through Belkin’s design and quality; make more time with accessories to enable phones, tablets, laptops and other smart devices to work faster and safer.
Three weekly winners from India will be chosen based on their creativity and the company will give away Valet Charger Power Pack worth Rs 7000.
Grand Finale with three ultimate prizes: All national winners will enter the grand finale to compete with winners from other 10 countries. The participants will have to garner support from their social network and will stand a chance to win based on the aesthetics of their photos featuring Belkin products. The top three most voted photos will win the iPhone – Red edition, Samsung Galaxy S8 and Apple Watch Series 2. All prizes will be accompanied by complementing Belkin accessories, says the release.
Excited about the campaign, Dae Won Kim, Managing Director of Asia Pacific, Belkin, said, “Being a people’s brand, we are constantly looking at ways to eliminate consumers’ pain points with technology. We are here to simplify their lives so that they are able to have more time for themselves to do the things they truly like. We look forward to hearing from our consumers about how their lives are being enriched with Belkin products.”