OPPO overtakes Apple to be in top 2 smartphones in terms of sales value: GKF

NEW DELHI: OPPO Mobiles has for the very first time overtaken Apple to reserve a spot for itself in the ‘Top 2 smartphones in India by value in August 2016’ as per GFK Data. The brand has also clocked in a growth of 16% in comparison to the previous month. OPPO believes that the company secured this position after the launch of the Selfie Expert OPPO F1s in August 2016. The Selfie Expert F1s came with a 16MP front camera and beautify function apart from a 0.22s-fingerprint unlock and good battery endurance.

Sky Li, OPPO Global VP, MD of International Mobile Business and President of OPPO India, said, “India is a priority market for us. We have caught the trend that users, especially young generations like taking photos and selfies by phones. That’s why we have invested a lot in offering the consumers high quality camera phones with a strong focus on front camera. Going forward we will continue investing in photography technology, design and offering the best consumer experience.”

Besides providing high quality products, OPPO’s fast growth can also be attributed to the aggressive expansion of offline channel strategy and successful marketing campaigns targeted towards reaching out the young consumers. In the Indian market, OPPO has been expanding its offline presence by targeting 35,000 Point of Sales and 180 after sales service centres for giving its consumers a better experience. By associating with popular platforms like Bollywood, Cricket and Entertainment, OPPO says it has been able to gain higher recognition in the Indian market. Taking their connection with the youth a notch higher, OPPO has planned something special this Diwali on Oct, 6 th to kick start the festivities and give consumers the perfect Diwali gift!

OPPO designs, manufactures, and promotes its own products, as the company believes that this practice ensures that its customers always receive the best. After entering the mobile phone market in 2008, OPPO quickly expanded into overseas markets a year later. OPPO mobile phones are currently available in over 20 markets, with the brand already registered in 140 countries as of late 2015. OPPO is the official global partner of International Cricket Council (ICC) starting 2016 and has also entered into a three-year partnership with Football Club Barcelona, Spain. OPPO has Bollywood actors like Hrithik Roshan and Sonam Kapoor as its South Asia Region brand ambassadors and Yuvraj Singh as its First Sport Ambassador. The leading smartphone brand made its entry into the Indian market in early 2014. OPPO Mobiles India Pvt. Ltd. currently has commercial presence in major cities and regions of India. With its growing presence, OPPO aims to provide beautifully designed phones and a flawless camera experience to the young consumers.