In light of completing four years of a mutually fruitful and long-standing partnership with Amazon.in, OnePlus and Amazon have announced its biggest-ever community rewards on its latest flagship, the OnePlus 6T, which will go live on 30th November 2018.
Four years ago, when OnePlus had entered the Indian market, they began by selling exclusively on Amazon.in and this unique business model has been a key part of the company’s phenomenal growth in the country over the last four years. Today, Amazon.in remains OnePlus’ exclusive partner for online sales and four years later, the two companies have formed a unique bond, consistently working together on interesting collaborations resulting in mutual growth.
The OnePlus and Amazon.in partnership has been responsible for several milestones in the industry through unique customer experiences like ‘Invite-only’ purchases, an engaging ‘Referral Program’ and sales like the ‘Fast AF’ sale that was created to pre-book the OnePlus 6. Reports over the years have even credited one company’s growth or success to the other. According to a report by Counterpoint Market Monitor service titled ‘E-commerce Contribution to Smartphone Shipments Reached a Record 38% in Q1 2018’: “Amazon dominated the premium smartphone segment with 77% market share, thanks to OnePlus.” Such a valued long-standing partnership is almost unseen in the industry today.
Speaking on the occasion, Vikas Agarwal, General Manager, OnePlus India, said, “As two companies that are obsessed with customer experience, OnePlus and Amazon.in were a perfect fit from the start. Over the years, our partnership has been an extremely fruitful one with both companies gaining insights from each other and using each others’ strengths for mutual benefits. As we complete four years, we look forward to many more years of collaboration for better customer experiences and growth.”
With each flagship released, OnePlus has become the smartphone of choice for Amazon.in customers. In fact, during popular sales campaigns like Prime Day, the Freedom Sale or the Great Indian Festival, OnePlus has time and again emerged as the best-seller. Today, it remains the highest grossing premium smartphone on Amazon.in and the best-rated smartphone for the longest period of time across segments.
The anniversary offers that will go live starting 30 November include INR 1500 cashback on all Citibank credit and debit cards on purchase of the OnePlus 6T. It also includes 6 months of no-cost EMI. Existing OnePlus users will be eligible for an additional INR 3000 off on exchange of their OnePlus device for the OnePlus 6T. Existing Apple customers are also eligible for the additional exchange amount.
These offers are also valid across all Croma, Reliance Digital, oneplus.in and OnePlus exclusive offline stores.