Idea offers 10GB data at Rs. 990, 5GB at just Rs. 649

NEW DELHI: Continuing with its efforts to drive mobile internet penetration and adoption across the country, Aditya Birla group-led Idea Cellular has now announced a promotional offer on its 4G, 3G BIG Internet packs, providing more value to heavy internet users who consume data packs of 2GB to 10 GB, as part of a promotional offer.

Idea’s BIG data pack of Rs. 990 will now offer 10 GB 4G, 3G data instead of 6.5 GB earlier. As per the promotional offer, the Rs. 449 pack will offer 3 GB data as against the earlier 2 GB. Users will now get 5 GB of 4G, 3G data, as compared to the earlier 3GB, for Rs. 649.

Idea’s new BIG Internet packs will give both postpaid and prepaid data users the convenience to download movies, stream songs, and play online games without worrying about data balance. The promotional offer is detailed below:

Commenting on the offer, Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “While the data offer in our sachet data packs was aimed at inducting more users into the world of internet; the offer on BIG Recharge packs now, is aimed at delivering significantly higher Value to our regular internet users. Our consumer research studies have indicated a growing demand for affordable high volume internet packs which we are aiming to fulfil with the new offers.”

 Idea has also launched new Freedom Packs, which are low cost data packs starting at just Rs. 35 with 4 weeks’ validity, giving prepaid consumers freedom from multiple recharges and the constant hassle over expiry of plans, while providing great value for money.

Currently, new prices and benefits for prepaid have been made live across all Idea 4G and 3G provider circles, and postpaid roll-out is underway.