Mobile, Online revenues to hit $300 bn by 2019: Research

NEW DELHI: The mobile and online entertainment industry will see a 54% rise in revenues to $300 billion annually by 2019, up from $195 billion this year, according to Juniper Research.

The growth would be driven by increased adoption of online TV and video services, with the industry accounting for more than 60% of the net increase in market value over the next five years.

The new research, Mobile and Online Entertainment: Music, Games, Adult, Gambling, Apps, TV & Video 2015-2019, found that OTT (Over the Top) service providers such as Netflix and Hulu are likely to prove increasingly attractive through a combination of third party and home grown content, with a subscription-based model supplanting the on-demand approach.

The research also found that while video game revenue will capture the lion’s share of the digital entertainment market opportunity in 2015, this sector is comparatively mature.