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Manchester City announces partnership with Jio

Manchester City announced regional partnership with Jio, digital services brand become the Club’s Communications Network Partner in India.

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VoicenData Bureau
New Update
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  • Jio will be the Club’s Official Mobile Communications Network Partner in India
  • As part of the new agreement, Man City’s OTT platform CITY+ will be integrated into the JioTV platform and the club will collaborate with Jio to provide new engaging experiences for fans in India.
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Manchester City (Man City) has announced a new regional partnership with Jio Platforms Limited (“Jio”), that will see India’s leading digital services brand become the Club’s Official Mobile Communications Network Partner in India. The partnership was enabled and supported by RISE Worldwide, a Reliance initiative, India’s largest sports and entertainment company.

Through this partnership, Man City and Jio will collaborate on a variety of engaging experiences that

fans will be able to access through Jio’s digital ecosystem comprising JioTV, MyJio, Jio STB,

JioEngage and other applications and platforms, in addition to exclusive giveaways and in-market

activities.

As part of the new agreement, Man City’s OTT platform CITY+ will be integrated into the JioTV

platform providing fans in India further access to exclusive club content including match highlights,

live Manchester City Women’s team and Elite Development Squad fixtures, matchday content and

City Studios documentaries. JioTV, a unique proposition from Jio’s digital ecosystem, is India’s

leading digital video platform, giving users access to over 900 channels in 16 languages across 12

genres, making it the second biggest OTT platform globally with over 350 million downloads.

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In addition to the Jio brand featuring across the club’s in-stadia and digital assets, as part of the new

deal Jio’s associate brands, RISE and Viacom18 will also leverage several partnership rights across

their football and sports offerings.

Akash Ambani, Chairman of Reliance Jio Infocomm Limited (a wholly-owned subsidiary of Jio

Platforms Limited), said: “We are excited to announce Jio’s exclusive partnership with Manchester

City in India through which we will present City fans with experiences through a multitude of digitally

powered immersive initiatives. We believe both brands share similar values of bringing

transformational impact to their communities and through this partnership, we endeavour to bring the

best of football to the sports communities and Man City fans in India.”

Ferran Soriano, Chief Executive Officer, City Football Group, said: “We’re pleased to welcome

Jio as an Official Partner of Manchester City today. The Club has a passionate and growing fanbase

in India and we are continually exploring new ways to provide greater fan experiences for our followers

in the region and around the globe, particularly within the digital and technology space. We look

forward to working with Jio as we develop these opportunities throughout the partnership.”

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