LeEco’s 423,000 pre-sale registration sets new hat trick record

MUMBAI: In just one month with its foray in the Indian smartphone market, Chinese electronic giant LeEco has created ripples in the industry by setting record high smartphones within seconds. The company has received 2.2 lakh orders for its Le1s smartphones through three flash sales from India. The day ended with a record order of 55,000 within 9 seconds. The response to the silver Le1 s with 423,000 pre-sale registrations has proved to be as popular as the gold colour version. With the successful conclusion of this flash sale, LeEco has performed a hat trick and also broken several records on the way.

The internet technology giant LeEco, in less than 30 days of its India entry has successfully established itself as a significant player in the smartphone industry, creating several industry leading milestones like: a record 220,000 (2.2 lacs) total orders received within the shortest time of 31 seconds in the 3 flash sales and 2,028,000 (20.2 lacs) registrations received across the 3 flash sales.

The company affirms that LeEco’s international stature, superior products and lower-than industry BOM cost pricing have contributed immensely to creating these amazing records.

The premium Big & Bold, Le Max too was available on Open sale on Flipkart today and and the company says that this model was also completely sold out.

LeEco is on a blistering growth track and pursuing its goals in India with relentless focus and sharply defined strategies. It has successfully wooed the Indian consumers with their Superphones which are clearly differentiated in terms of superior performance, technology and disruptive pricing.   The company’s global reputation, remarkable technology expertise, incredibly lower than the industry BOM cost valuation have attributed to these records.

Commenting on setting this record, Atul Jain, COO, Smart Electronics Business, LeEco India said, “We believe that with this third highly successful outcome, LeEco has lived up to its global reputation of being a market disruptor and game changer. Le Max, the top-selling premium Superphone, which joins the sales in India for the first time, has proved to be a strong contender. Le 1s, the all-time best seller and record breaker, disrupts the market and manifests the ‘LeEco phenomenon’. We are delighted with the huge vote of confidence that Indian consumers have given us and am confident that going forward we will continue to offer more exciting products “

Anil Goteti, VP - Smartphones, Flipkart, said, “Le 1s has witnessed great momentum over the last three flash sales on our platform. With overwhelming customer response and great reviews, we are confident that this partnership will create new benchmarks in the online smartphone space in India.”

Priced at Rs 10,999, Le 1s has a full metal unibody, a world's first mirror-surfaced fingerprint scanner, and a 5.5" FHD display, the flagship processor of the year Helio X10 Turbo, 3GB Ram and 32 GB storage, dual-SIM card slots, 4G LTE support, and USB Type-C port. On the camera front, there is a 13-megapixel f/2.0 rear camera, and 5-megapixel wide angle selfie camera. This phone is so popular in other markets that in less than 3 months it sold more than 3 million units in China. The phone has also been endorsed by Tech Influencers and rated highly on specialized tech portals.

Another outstanding feature is the phone's fast charging technology, which means a 5-minute quick charge allows for 3.5h talk time. For anyone who failed to buy the Superphones, LeEco invites all to join the shopping carnival-LeEco Day on Flipkart on February 25, 2016. Buyers of this phone can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV.

Also noteworthy is the company's after-sales policies. LeEco has put in place 555 service centres in prime locations in the country, besides providing 24x7 toll free services, and other value-added services.