LeEco makes US debut; unveils digitally advanced smartphones, TVs, smart bikes

NEW DELHI: LeEco, the popular Chinese smartphone brand, has officially launched its all new disruptive ecosystem model containing five major products in the US. Through this LeEco has broken the boundaries between screens to seamlessly deliver content and services on a wide array of connected smart devices – including smartphones, TVs, smart bikes, virtual reality and electric self-driving vehicles. At the ‘Ignite the Eco World’ event in USA, LeEco hosted more than 1,700 media, analysts, industry partners, consumers and employees to unveil its open, integrated Internet ecosystem consisting of platform, content, apps and a stunning array of connected smart devices.

“We have created a new business model that will lead the next era of technology – the ecosystem era. We are disrupting several categories and changing the paradigm by breaking down barriers and boundaries between industries and screens to create a better experience and more value for both individuals and industries,” said YT Jia, Founder, Chairman and CEO of LeEco. “I know the road ahead is long and arduous but life is about constantly exploring the unknown, and I believe that if you dare to dream what 99% believe is impossible you’ve earned the right at that 1% chance to be successful.”

LeEco’s slew of services unveiled at the event in the US:

EcoPass Benefits: A 2-year warranty for LeEco Ecophones and 3 years for eco TVS

5TB of cloud storage on LeCloud, and unlimited storage for photos and videos

Unlimited movie viewing on Fandor

Exclusive sale days on LeMall.com and priority customer service

Discounted prices for many add-on content partners featured in LeApp

Premium Devices with Disruptive Value: To provide an enhanced value for its users, LeEco has created EcoPass that brings together various high-value benefits.

Ecophones: The next-generation of smartphones that put content front-and-center to deliver the ultimate entertainment experience. With eui, the Le and LIVE apps offer a line-up of content including a dynamic preview display, and a 3×3 mosaic of streaming content. With eui, ecophone users can access LeView, a ‘minus one screen’ experience that puts tailored content, customized to your viewing preferences, just one swipe away from the home screen. With eui, content is always only one click away. LeEco will launch two ecophones in the US that will begin selling at www.lemall.com on Nov 2, 2016.

Le Pro3 is LeEco’s flagship ecophone with a 5.5-inch screen and sleek design. The Le Pro3 features fine, brushed metal backing and a tough Corning Gorilla Glass screen with 2.5D curved edges for a smooth finish. The Le Pro3 sports premium audio features, including dual speakers, surround sound powered by Dolby Atmos and Continual Digital Lossless Audio (CDLA) technology. The Le Pro3 offers incredible, long-lasting performance thanks to a powerful Qualcomm Snapdragon 821 processor and a category leading 4070mAh battery. The Le Pro3 also features a 16 MP rear-facing camera for vivid photos, panoramas and videos in 4K; and an 8 MP front-facing camera perfect for capturing selfies. The Le Pro3 comes in gold and gray, and will sell for $399. It also includes a 3-month free EcoPass membership. It also over-delivers on the camera with a 16 MP main and an 8 MP selfie camera, which can be activated with the highly responsive and intelligent fingerprint scanner. The Le S3 combines the power of CDLA and Dolby Atmos with in-box Type-C CDLA earphones for the ultimate audio experience. The Le S3 is available in gold, gray and rose gold for $249, and includes a 3-month EcoPass membership.

EcoTVs: Ranging in screen sizes, LeEco’s TV’s are one of China’s leading smart TV brands, selling more than 7 million units over the past three years. The uMax85 will be available on Nov 2, 2016 at www.lemall.com for $4,999 and comes with a 12-month free EcoPass membership. The artfully designed Super4 X Series houses premium technology in an ultra-slim frame built from the finest-grade aluminum alloy materials and features an ultra-narrow bezel. Available in a range of screen sizes including 43, 55 and 65 inches. These ecotvs feature HDR, Harman Kardon speakers and 3GB RAM and 32GB* of storage.  Both ranges of ecotvs feature LeEco’s eui experience, and signature LIVE and Le apps, which offer customized viewing and seamless integration with LeEco ecophones. All ecotvs offer advanced voice search and Harman Kardon speakers, as well as Android TV and Google Cast technology.

LeEco also previewed its vision of connected screens that includes smart bikes, virtual reality and self-driving electric vehicles.

The company showcased its category-defining LeEco Super Bike, an Android smart bike that offers security, connectivity and an industry-defining smart riding system. The LeEco Super Bike is the only smart bike equipped with laser lane markers, for a high-tech take on safety. Advanced features include a smart riding system, fingerprint identification, a smart lock, two-way radio, sensor group and power management system. With the Super Bike we are launching a special UP2U program designed to capture and implement user feedback for the next generation products. Individuals interested in participating can visit www.lemall.com and our social community for more information.

The ExploreVR provides an immersive virtual reality experience for games, apps, movies and TV shows. Powered by a LeEco ecophone, content comes to life in riveting full 3D, 360-degree virtual reality. An advanced ergonomic design and state-of-the-art optics delivers an ultra-comfortable, cinematic, immersive and adventurous VR experience. LeEco will be utilizing the Snapdragon VR SDK as it develops compelling, new VR content for the launch of its ExploreVR headset.

LeEco also offered a glimpse of the automotive future: For the first time, the American public got a preview of the LeSEE Pro self-driving electric vehicle. In the US, LeEco has partnered with top content providers to bring its eui content platform to life including: Lionsgate, MGM, Showtime, Vice Media, Awesomeness TV, A+E, with others being added weekly. In September LeEco announced Le Vision Entertainment, which will focus on English language original entertainment content for LeEco’s next-generation audiences and will deliver cutting-edge content, utilizing its diverse range of distribution platforms across LeEco’s content divisions around the world, including markets like China, India, Russia, and others.

UP2U: With the User Planning to User (UP2U) program, LeEco gives users a voice in how the ecosystem evolves, and the opportunity to co-create the experience and the next-generation of LeEco products. When individuals share feedback with LeEco via user trials, social channels, on-device apps and at events, their comments are shared with the User Experience Center (UEC) and research & development (R&D) teams to influence product updates and shape future offerings.

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