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LeadSquared integrates with Facebook Lead Ads

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Manishika Miglani
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BANGALORE: LeadSquared, a SAAS company that provides customer acquisition platform to businesses, has announced their integration with Facebook's new lead ads product. Lead Ads is Facebook’s newest offering to advertisers which makes lead capture on mobile simple. When someone clicks on a Facebook lead ad on a mobile device, a form opens with their information automatically populated, making it easy for them to submit their details with just a few taps.

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LeadSquared is a complete customer acquisition platform that helps businesses automate their sales and marketing processes in one place. It offers lead capture automation, lead management, marketing automation, sales CRM as well as deep analytics to help businesses close more deals in less time.

Nilesh Patel, CEO, LeadSquared, commented, "We are extremely thrilled to provide an early integration with lead ads. Facebook is a key advertising vehicle for many of our customers. Lead ads make it faster and simpler for users to express an interest in the advertisers’ services.”

He further added, "The combined power of Facebook and LeadSquared empowers businesses to be more accessible to interested users. Lead ads eliminate the unnecessary hassle of filling out forms on a mobile device, making it more convenient than ever for people and businesses to connect."

Launched in October 2015, Facebook Lead Ads do away the need to build landing pages or forms on your business’ website, and minimizes the risk of losing users by having them click off to a site outside of Facebook to fill out a lengthy form.

According to the company, another advantage of Facebook Lead ads is their ease of use on mobile since 50% of e-commerce website traffic comes from mobile devices This will help those who do not have mobile optimized websites. The ads work seamlessly both on Facebook mobile and within the Facebook app and businesses can capture leads without making the user take extra steps or visit a site that might not display properly on their phones.

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