Lava succeeds Samsung in 2G feature phone sales: Counterpoint Research

Counterpoint Research has brought out new analysis on India's mobile handset maker Lava International Limited. According to the report, Lava has shown a significant gain in the Feature Phone market with over 100% growth in its market share from 6% to 13% in the Q1 results of 2019.

In the 2G feature phone segment, Lava came a close second to Samsung with a difference of only 2% in the market share.

According to the latest research by Counterpoint the Indian Feature phone market is at 400 million users.  In the report,  Lava has been placed amongst the most popular brands in this segment.

Lava was also reported as the No. 1 feature phone brand in India by CyberMedia Research (CMR) in the month of February 2019.  Lava had reached the top spot with 16% market share while Samsung and LYF tied at 15% share each.

Commenting on the results, Sunil Raina, President and Business Head, Lava International Limited said, “Over the years, we have been building capabilities within India in product design & manufacturing - in order to make valuable technologies accessible and provide reliable products to our customers.  We are the only brand to have complete end-to-end control on product value chain within India complemented by our robust distribution network and speedy customer service.  This feat is a true testimony of our customer-centricity and we thank all our consumers and partners for the trust they have reposed in us.”