Lava brings Ivory M4 to market at Rs 9,299

BENGALURU: Lava International Limited, one of the fastest growing mobile handset companies in India, has introduced Ivory M4, the flagship device in its tablet portfolio. Lava says that the device has been designed to meet needs of students and young working professionals offering everything that is required for personal and professional usage. It is competitively priced at Rs 9,299.

Ivory M4 features an 8-inch HD IPS display screen with 1280 x 800 resolution and is just 7.9mm thick. The combination of 2GB DDR3 RAM and 1.3 GHz Quad Core Processor provides a stellar performance in terms of speed & multitasking. It runs on Android Lollipop 5.1 with and supports single-SIM 3G. With 16 GB internal storage, there is ample space to store applications & multimedia content.

In terms of camera, it sports an 8-megapixel autofocus rear shooter with HD recording. In the front is a 3.2-megapixel camera that offers great video calling experience. Other camera modes include Panorama, macro, Live Photo, Motion track and Face beauty. On the connectivity front, the tablet offers 3G, USB, WCDMA, GSM, Wi-Fi 802.11 b/g/n, Micro-USB, and Bluetooth support.

Ivory M4 also offers interesting business features such as E-Mails, To-Dos, news & weather, Office Suite and language translator that make it a high utility device for the young working professionals. And to ensure uninterrupted long hours of usage, it packs a powerful 4000mAh Li- Po battery.

Commenting on the launch, Raman Sharma, VP & Business Head Tablets, Lava International said, “We see a tremendous potential in the tablet category and Lava has aggressive plans to expand its portfolio in this space. We will launch multiple devices in the next 3 months to meet the demand and our latest offering Ivory M4 will redefine the benchmarks in terms of features available in less than 10k price segment. It offers a great design with power packed features to meet all the computing needs of students & young working professionals alike.”

The tablet will be available in Silver and Dark Grey color variants across all national retail stores, multi-brand outlets and online platforms. It comes with a one year manufacturer warranty for the tablet and 6 months warranty for in the box accessories which includes battery, data cable, charger and USB Cable.