NEW DELHI: Mobile advertising firm InMobi has reached over one billion mobile devices on its network in the fourth quarter of 2014, making it the only mobile-first advertising platform to reach the landmark milestone.
“43% of unique mobile devices on InMobi’s network come from advanced mobile markets in North America and Western Europe. Asia Pacific, which accounts for 38% of InMobi’s audience, is the second largest contributor, while Latin America makes up a further 10%,” a report said.
“Machine Zone, the developer of Game of War – Fire Age, a top-ranking game on the App Store, with several million new users every month, has endorsed the global scale and reach that InMobi provides its advertisers,” it added.
Working with InMobi team has been an absolute pleasure. InMobi has helped us acquire quality users at scale for Game of War – Fire Age, in all our key markets,” said Deepak Gupta, Chief Revenue Officer, Machine Zone .
The company reaching over a billion mobile devices significantly impacts the scale, InMobi is able to provide to advertisers, brands and app developers.
App developers in need of users in their preferred markets can now choose from one billion mobile devices to install campaigns. Brands looking to access broader mobile audiences can tap into InMobi’s global network.
“Our commitment to creating a rich and unique mobile ecosystem is what sets us apart and has helped us reach this milestone…We are reimagining advertising at its core, and now, with over one billion devices on our network, we are well-positioned to deliver on that promise,” said Naveen Tewari, Founder and CEO, InMobi .
Lastly, InMobi supports Machine Zone in its User Acquisition efforts across 26 countries including US, UK, Russia, Japan and Korea.