Idea joins hands with Sony

NEW DELHI:Telecom service provider Idea Cellular said that it has partnered with Sony India to offer exciting bundled 4G data offers for customers purchasing Sony Xperia R1 Plus and R1 smartphones.

Under the special offer, Idea prepaid customers will get additional 10GB 4G Data with every recharge of Rs. 300 and above, for first six recharges. Idea customers opting for Sony Xperia™ R1 Plus and R1 smartphones priced at Rs. 14,990 and Rs. 12,990 respectively, will get benefits of 60 GB 4G data on their first six recharges, in addition to the existing voice and data benefits of the packs.

Speaking on this, Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “Idea has consistently invested in building a strong 4G network across the country to drive data penetration. Availability of good quality devices at affordable price points will further catalyse uptake of 4G in India. We are happy to partner with Sony India for enabling superior 4G experience for our customers, through this bundled offer giving 60 GB data on the new Sony Xperia™ R1 Plus and R1 smartphones.”

Commenting on the partnership, Vijay Singh Jaswal, Head of Mobile and Audio business, Sony India said, “We want our Sony Xperia R1 Plus and R1 smartphone customers to fully enjoy the product offering, such as 4G and this partnership with Idea seems to be a perfect fit. This will enable our customers to have a seamless data and surfing experience on our recently launched smartphones, adding value to their smartphone usage experience.”

Promised to be a flag bearer of Sony’s ongoing commitment to Indian consumers, Xperia R1 Plus and R1 are integrated with impressive 13.2cm (5.2) HD Display, 13MP Autofocus camera with Exmor, thus making them a perfect choice for those looking to buy a mid-segment smartphone. Packed with innovations such as Uplink Data Compression (UDC), VoLte and 4G Broadcast Ready, this new offering by Sony will add immense value to the mid-segment smartphone users in India to suit their multi-faceted lifestyle. And together with AndroidTM Oreo 8.0 upgrade option, users will be able to use it with the latest condition.

Idea customers can avail the bundled offer on the purchase of Xperia R1 Plus and R1 available across all Sony Center and major mobile stores across India. It will also be available on e-commerce portals, Amazon and Flipkart. The pre-booking has started from 5th November ’17 on Amazon.

Idea is a pan-India mobile broadband operator and offers a range of Idea branded Digital Content across Movies, Music, TV, Games, Digital Wallet, etc.