HUAWEI to kick-start its offline strategy in association with Kartik Aaryan

Huawei Consumer Business Group, India has collaborated with Kartik Aaryan, for an exclusive popup of the Huawei Mate20 Pro to give consumers a chance to experience the ‘King of smartphones’ at Croma, Ambience Mall, Gurgaon on 22nd December, 6:00 pm onwards.

As part of the association, consumers and fans alike will get a chance to experience the device alongside Kartik Aaryan in an interactive session. Consumers will also get a chance to purchase the device from Croma, Ambience mall, wherein a lucky buyer gets to unbox the new device with Kartik Aaryan and take home some exciting gifts, while another 5 buyers at the popup will have the opportunity to click a group selfie with him along with exciting gifts. Consumers at the Huawei popup will also stand a chance to participate in on-ground activities and win exciting prize.

Prior to the event, Huawei is running a social media campaign called #BringYourMate, starting 19th December, wherein consumers will be asked to upload pictures with their mate on Huawei Social media (Facebook and Twitter) handles using #BringYourMate . Post receiving the entries, three lucky winners will be announced on the Huawei popup on 22nd Dec, and they will stand a chance to meet Kartik Aaryan at the event on 22 December, 2018.

Commenting on the announcement, Mr. Wally Yang, Senior Product Marketing Director, Huawei Consumer Business group said, “As a customer-centric company, we strive to deliver the best possible user experience and provide world-class customer service through innovative concepts. India is an important market for us and our aim is to provide a first-hand experience of the most powerful and intelligent Mate ever – Huawei Mate20 Pro for our customers here. We are happy to associate with Kartik Aaryan as he compliments our brand persona, which is bold, fresh and in line with the latest lifestyle trends. We are confident that this association will strengthen our bond with our consumers, and help the brand scale newer heights in the market.”

Speaking on this, Ritesh Ghosal, CMO, Croma, said, “Croma is committed to offering its customers the widest range of options in smartphones. We have seen a lot of interest for Huawei devices in the premium segment and have tied up with Huawei to deliver an exclusive experience of the Huawei Mate20 Pro at our stores. We are confident that given the robust specs and outstanding looks of the new Mate20 Pro, our customers will be delighted”

Huawei Mate20 Pro brings a smarter AI experience closer to consumers. Housing breakthrough technology, HUAWIE Mate20 Pro blazes a new trail with its superior hardware and a distinctive design. Furthermore, it inspires creativity and productivity; it empowers users to express themselves, unhindered by technological bottlenecks. The Huawei Mate20 Pro comes with EMUI 9.0, that has been strategically streamlined, inspired by both design movements such as minimalism and the beautiful efficiency of the natural world.

Price & Availability:

Customers will also have the opportunity to purchase the device at Croma, Ambience Mall, Gurugram on 22nd December 2018 starting at 04:00 PM.

Customers would be able to buy the Huawei Mate20 Pro with a bundled offer wherein customers can get the latest Sennheiser PXC 550 along with the Mate20 Pro for Rs. 71,990.


The Huawei Mate20 Pro will be available for purchase at Rs. 71,990 across 50 Croma Stores in Delhi, Mumbai, Bengaluru, and Hyderabad, starting 25 December, 2018.

Customers will be able to experience the phone at Croma. Croma will also be extending cashback offers on credit and debit cards from banks like HDFC, ICICI, Axis and Standard Chartered bank.

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