Hike adds 5,000 localized stickers to boost messaging experience in India

NEW DELHI: Hike messenger has launched over 5,000 new stickers in 30 local Indian languages. With this launch, Hike claims that it holds the largest repository of local Indian stickers amongst messaging apps. The new sticker packs, which are available for free, are specially designed to make messaging fun and help express emotions better in a very Indian manner.

Hike explained that the sticker packs have colloquial expressions, playful slangs, movie dialogues, popular expressions used in social occasions, greetings, wishes and much more. The stickers have been bucketed under more than 25 categories including region specific lingos such as Punjab Di Shaan, Hyderabadi Aashiqui, Dhakad Haryana and for various social conversations and age-groups with sticker packs like Prem Amar, Heer Ranjha, O womaniya, Smarty Pants, Hostel Masti, Office Office, Gharwalo ke Taane, Yaariya, Bahanebaazi; making messaging a fun, addictive and playful experience.

Commenting on this launch, Kavin Bharti Mittal, Founder and CEO, Hike messenger, said, “Messaging is undergoing a profound transformation with users increasingly looking at better ways of expressing themselves. Stickers are a big hit with users and it's becoming clear that it's hard to go back to simple text once you've witnessed the deep emotion through which one can converse using Hike's 5000 localized stickers in 30 different languages.”

Hike also announced the launch of automatic Sticker Suggestions in its latest update hike 4.0, which recommends the perfect sticker for every moment based on what users type making it extremely easy for consumers to discover and use stickers. Furthermore, the technology for exchanging stickers has also been designed in such a way that sending stickers consumes minimal data and works extremely well on 2G, making it super data efficient and an attractive proposition for consumers across the country.

Mittal further said, “With Sticker Suggestions its takes milliseconds to find the perfect emotion in any moment and with stickers optimized for 2G, more people can enjoy new ways to express themselves in their local ways."

With this launch, the company has also simultaneously announced a contest asking people to send in their favorite phrase and get a sticker with their own face and own phrase on Hike. This is aimed at allowing consumers to get their own personalized sticker on Hike.