GirnarSoft names Rohit Shrof as Associate Director

NEW DELHI: Jaipur-based GirnarSoft has appointed Rohit Shroff as the Associate Director - Product and Growth. He was previously the CEO and co-founder of Holidify, a holiday discovery platform.

In his new role, Rohit will channelise his entrepreneurial experience in improving product and driving growth across multiple platforms owned by the company .

A chemical engineering graduate from Indian Institute of Technology-Mumbai, Rohit was instrumental in conceptualising and commercialising Holidify which went on to raise several rounds of investment. During the early days of his work life, he was a Quantitative Analyst at Motilal Oswal and Associate Consultant Indus Insights.

Amit Jain, co-founder and CEO, GirnarSoft, said, “ Rohit has sharp product insights and is thorough with trading strategies and core tenets of e-commerce and data analytics. He will help us in solidifying various aspects of product development and in gaining traction for our auto portals and apps.”

Rohit added, “I am delighted to join the pool of technocrats and management experts who steer GirnarSoft’s ventures. The new role provides an opportunity to invest my know-how of the digital space while also giving me a rich learning of the dynamic automobile market.”

Over the years, CarDekho.com has improved its user experience significantly and scaled to several businesses including used car, new car, auto loans, car auctions and car owners. Most of the expansion has been organic or through acquisitions and tie-ups. This year, it acquired three startups: Help on Wheels to provide high quality roadside assistance service, Connecto to provide better user experience and Volob to provide 3D visualisation of cars.

Rohit joins a long list of entrepreneurs in GirnarSoft. Some of the other entrepreneurs appointed by the company include Mayank Batheja, founder of LetsIntern, who joined as AVP-car owners’ division; Umesh Hora, founder of The Mind Cafe India, who joined as CFO; Abhishek Shah, co-founder of Fetise.com and Dealsandyou.com, who leads BikeDekho; and Amit Monga, founder of Fitrrati and eSportsBuy.com, who is Deputy Director- CarDekho.com Auctions.