ESPNcricinfo, the go-to digital destination for all things cricket, has announced its content partnership with OnePlus. Through the partnership, ESPNcricinfo will bring match scores and related content to OnePlus mobile users, to stay up to date with the cricket events from around the world.
Live cricket scores from ESPNcricinfo.com powers the cricket card on the minus 1 screens of all models of OnePlus mobiles. Clicking on the Cricket Card will direct its users to ESPNcricinfo’s mobile site or the app if already installed.
Elaborating on the partnership, Gaurav Thakur, Director, Marketing and Business Development, ESPN India, said, “Our goal at ESPNcricinfo is to provide cricket fans with the best and the most engaging content in all formats and platforms that appeal to the audiences. This partnership enables us to reach out to the fans through direct feeds on OnePlus mobile screens, which has a wide user base in India, in line with our larger mission ‘To Serve Sports Fans. Anytime. Anywhere’.”
Vikas Agarwal, General Manager, OnePlus India, said, “This partnership will take us one step further towards realizing our objective to provide our community with the most intuitive smartphone experience, whether it is through pathbreaking technology or by bringing user-friendly features to mobile screens. With a vast majority of Indians and OnePlus users being avid cricket fans, we are confident that offering engaging cricket content, which ESPNcricinfo is synonymous to, will help us further strengthen the experience we provide for our users.”