Chinese smartphone brand Coolpad has appointed Fisher Yuan as its new India CEO. As the CEO, Yuan will oversee the company’s day-to-day operations. As Coolpad further strengthens its presence in India, Yuan will create a strategic roadmap for optimum market penetration on the back of the brand’s consumer-centric R&D practices.
Yuan moves to the CEO position after spending the majority of his career in several leadership roles at Coolpad. He has spent 3 years as the Vice President for sales and supply in India wherein he spearheaded the supply chain, manufacturing, and sales functions for Coolpad India. He has also spent 7 years in the Chinese market as the brand’s Sales Director, managing its operator business.
Speaking on his new role, Fisher Yuan, CEO, Coolpad India, said, “Having spent several years with Coolpad, I have learned that the company’s growth mission and vision are perfectly aligned with my own. It is, therefore, an honor to be appointed as the India CEO of this high-potential brand that is revolutionizing the global smartphone landscape. Over the next few years, we plan to disrupt the Indian consumer market with innovative technology by making it available at extremely affordable price points.”
The development comes on the heels of the exit of Coolpad’s previous India CEO, Syed Tajuddin, earlier this year.
Coolpad entered the Indian market in 2008 and grew as one of the largest smartphone suppliers to Indian brands in 2011. Since then, the brand has launched several flagship smartphones that feature top-of-the-line technology created for the country’s value-conscious customers. With the appointment of Yuan as its India CEO, the brand intends to further augment its product, technology, and marketing strategies to create a targeted value proposition for the diverse Indian market.