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Comviva, a subsidiary of Tech Mahindra and a part of the $21 billion Mahindra Group, has announced that it has entered into a partnership with games development and publishing partner Inlogic Games.
This partnership is expected to allow Comviva to provide rich gaming content to its telecom partners in the emerging markets and help Inlogic to expand its global footprint.
Inlogic will provide Comviva with a rich repertoire of over 250 Android & HTML 5 Games including premium gaming titles like Zombie Hill Race, Football Champions 2019, Mini golf Mania, 8 in 1 Solitaire, Temple Rush and Ludo Royal. Inlogic’s premium content and brand positioning in the mobile gaming space will allow Comviva to venture into new markets successfully. Similarly, Comviva’s reach in emerging markets in the Middle East, Asia Pacific, Latin America, and Africa combined with its robust content discovery platform, Mooditt Digital Store will help Inlogic to expand its presence globally.
Speaking on the partnership, Atul Madan, EVP & COO, Digital Content and BSS at Comviva, said, “We are excited about this partnership. Inlogic has an amazing portfolio of mobile games and supporting technology that creates a richer mobile experience. Our expertise in end-to-end content management combined with Inlogic’s robust catalog of premium gaming content will lead to new growth opportunities.”
Speaking on the occasion, Jan Kalafut, CEO, Inlogic, said “Comviva’s next-generation platform will provide a gaming experience that has never been experienced before and we are dedicated to supporting it with our best titles. We will be working together to grow the reach and monetization potential of our gaming content together and offer premium gaming content to operators globally.”
Currently, Comviva runs Gaming services in the Middle East and the Asia Pacific with leading telecom operators providing multiple games - Action, Arcade, Casino, Puzzle, Sports, Celebrity, Strategy, Simulation, etc spanning multiple languages. Operators have seen more than a four-fold increase in their gaming services penetration and subscriber base, multi-fold increase in their gaming revenues, using Comviva’s digital services.
Besides this, the company owns a huge collection of premium Movies, Music, Videos, Images, and Text content and services like Devotional, full track music, music on demand, karaoke, sports, news, humor, health and fitness, career, lifestyle, agriculture, education and many more.
Comviva manages an operator’s complete content services portfolio bringing together content technology platform, discovery, analytics and recommendation tools, storefront management and business and marketing expertise to drive growth and usage.