BANGALORE: BlackBerry has launched the BlackBerry Classic for Rs 31,990 in India market. The smartphone is specially built to meet the needs of users thriving on speed and accuracy that can be found with a physical QWERTY keyboard.
Designed based on extensive customer feedback, the BlackBerry Classic offers customers the power and performance of BlackBerry 10, with the DNA and familiarity of the ‘classic’ keypad experience.
“With the launch of BlackBerry Classic, we bring back the unique BlackBerry QWERTY experience that made the BlackBerry smartphones a users’ go-to productivity tool,” said Sunil Lalvani, managing director, BlackBerry India.
“The BlackBerry Classic is designed to give users a distinct experience that every BlackBerry QWERTY loyalist and high-productivity business customer will love. This device brings the best of BlackBerry features and the keyboard functionalities familiar to BlackBerry Bold and Curve users on a secure and productive platform, with the added performance and agility that power professionals need to be competitive in today’s busy world,” he adds.
“We are extremely happy to be the partner of choice for BlackBerry and offer our customers the exclusive opportunity to buy the BlackBerry Classic. This is a great device that appeals to anyone who is looking for a solid build and easy-to-use smartphone with a Qwerty keyboard,” said Tony Navin, Senior Vice President Electronics and Home at Snapdeal.com.
The BlackBerry Classic QWERTY smartphone features a 3.5-inch display with a screen resolution of 720×720 pixels. It offers a pixel density of 294ppi. The smartphone is powered by a 1.5GHz Qualcomm Snapdragon S4 Plus (MSM8960) processor alongside 2GB of RAM. It comes with 16GB built-in storage, which is further expandable via microSD card (up to 128GB).
The new device is powered by BlackBerry OS 10.3.1, the Classic sports an 8-megapixel auto-focus rear camera with backside illumination (BIS) and LED flash. It can record 1080p videos at 30fps.
It has a 2-megapixel fixed-focus camera that can record 720p videos. Connectivity options include Wi-Fi, 4G LTE (with support for Indian LTE bands), GPRS/ EDGE, GPS/ A-GPS, Glonass, Bluetooth, and NFC. It packs accelerometer, magnetometer, gyroscope, proximity, ambient light, and hall sensors.
The BlackBerry Classic packs a 2515mAh battery that is rated to deliver up to 17.2 hours of talk time and up to 15.2 days of standby time.
The company’s new device will come preloaded with the Amazon Appstore for Android in addition to Blackberry World.
The new BlackBerry Classic smartphone is available exclusively at Snapdeal.com beginning January 15, 2015 and at all BlackBerry Exclusive Stores. The first 1,000 customers to purchase BlackBerry Classic stand to benefit from an exclusive offer on Snapdeal.com. The offer entitles existing users of BlackBerry Bold smartphones to a buyback offer of up to Rs 4,500 and also receive benefits from yatra.com of up to Rs 10,000.