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Bharti WAP portal bags ‘Best Mobile Services’ title at GSMA Awards

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VoicenData Bureau
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NEW DELHI: Country’s top operator Bharti Airtel has announced that its Wireless Application Protocol (WAP) portal--One Touch Internet has secured the ‘Best Mobile Service/ Application of the Year for consumers’ title at GSMA Global Mobile Awards 2015 in Barcelona.

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The portal was launched in November 2014 and has witnessed a total of about 53 million page views/hits within four months of its launch.

“It makes internet discovery easy for first-time users by being a single point destination for the uninitiated internet users on Airtel prepaid to see, try and buy a host of popular services (including social networking, videos, online shopping and travel bookings) through free tutorial videos and trial packs – all with just one touch,”a statement said.

The GSMA Global Mobile Awards jury has adjudged the portal as an innovative situation built to overcome a very clear market adoption barrier and a well-recognised customer need – executed simply and with multiple options for first time mobile internet users, it added.

Established in 1996, the GSMA Global Mobile Awards awards attract entries from across the world and are judged by a panel of independent experts.

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