NEW DELHI: Chinese language-based Internet search provider Baidu Inc has officially started the India portion of its International Marketing Competition in Delhi, NCR. The competition will have university students create their own marketing videos on Baidu’s new app Talebox for a chance to intern at Baidu’s office in Gurgaon, India, and visit the company headquarters in Beijing.
Talebox is an all-new video creation platform from Baidu, Inc. The concept behind Talebox is to encourage the art of capturing real-life moments and experiences in the form of a ‘tale’. With Talebox, you can easily edit your videos with a myriad of templates and filters available in-app. Talebox is now available for both Android and iOS users.
The marketing competition will have participants make creative videos using Baidu’s video app Talebox. Outstanding videos will then be shared on Baidu’s Android app marketplace MoboMarket, with winners selected by Baidu. Baidu will sponsor the final 6 winners on a trip to Beijing, where they will visit the company headquarters and meet with winners from other countries.
To complement the marketing competition, Baidu India will also conduct a nationwide campus roadshow starting at Northcap University, Gurgaon on August 2nd, 2016. After visiting 8 universities in the Delhi-NCR area, the Baidu India team will then go to Bangalore on August 8th, followed by Mumbai and Pune on August 16th. In total, the team will hold events at 25 universities across India to encourage students to showcase their creative marketing ability.
“With this event we are reaching out to all talented students to discover their creativity and their art for great storytelling,” said Tim Yang, General Manager of Baidu India. “We are providing a platform for them to enter the emerging digital ecosystem and let their talent shine.”
University students can register for the competition by downloading Talebox for Android or iOS, and can vote for their favorite video entries on MoboMarket. For more information on how to take part in the competition, follow the Baidu India Facebook page at: http://www.facebook.com/BaiduIndia or visit the campaign website:http://bit.ly/DuMore.