Asia delivers 12% of our global revenues: Axis Communications

NEW DELHI: Axis Communications, a Swedish manufacturer of network cameras for the physical security and video surveillance industries, showcased its latest range of products and solutions at the Axis Summit 2015, New Delhi.

The summit focused on some of its cutting-edge technologies including ‘Zipstream’ – a new technology optimized for video surveillance, its range of high performance cameras, and the AXIS modular miniature camera series.

The summit also gave insight into the present market scenario of the company and the highlights of its performance in the last one year.

According to Sudhindra Holla, country manager, Axis Communications, Asia delivers 12% of the company’s total revenue with growth being witnessed in the SAARC market.

Sudhindra also pointed to a City Surveillance System placed in Nanded and Indore followed by winning a few government projects including Sabarmati Jail and Bharat Petroleum as one of its achievements. He added the list to include Mysore Palace, Deloitte and Infosys.

Highlighting the importance of channel partners, Sudhindra elaborated, “Axis Communications have channel partners to deal with the end-users and the company is not directly involved in the exercise."  Also, one of the company’s mission is to move closer to the already existing set of partners for consolidating the distribution front,” he added.

The company’s channel partner network has grown from about 2,000 to more than 75,000 partners, in 179 countries.

According to the company, Axis sees it driving growth across various industries and government applications with video surveillance going beyond monitoring to heat mapping, smart analytics, thermal imagery, selective motion detection and identification, among various others.

Talking about the benefits of network video, Sudhindra further added, “Today’s successful companies are those that are proactively looking at ways in which network video can create new business opportunities. And it is time they start to look at smart video surveillance beyond datasheets as quality does not reflect in sheets, but in performance.”