Apple launches new Apple TV 4K

NEW DELHI: American tech giant Apple today introduced the new Apple TV 4K, and it starts at $179 (US) for 32GB or $199 (US) for 64GB, joining Apple TV (4th generation) 32GB at $149 (US), available from apple.com and Apple Stores, as well as through select Apple Authorized Resellers and carriers (prices may vary).

Customers will be able to order both Apple TV 4K models beginning Friday, September 15, with availability beginning Friday, September 22.

With support for both 4K and High Dynamic Range (HDR). With Apple TV 4K, viewers can enjoy a growing selection of 4K HDR movies on iTunes.

iTunes users will get automatic upgrades of HD titles in their existing iTunes library to 4K HDR versions when they become available.

Apple TV 4K will also offer 4K HDR content from popular video services, including Netflix and Amazon Prime Video, coming soon.

“Bring the magic of the cinema straight to your living room with the new Apple TV 4K,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.

“Customers will love watching stunning 4K HDR movies from an impressive catalog on iTunes, while also getting automatic upgrades of 4K HDR movies already in their iTunes library and enjoying 4K content on services like Netflix and Amazon Prime Video, coming soon," added Cue.